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Awesome Dress Designs 2014 Biography

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The mass production of beautiful and affordable bridal gowns was started by one dynamic couple: Alfred Angelo Piccione and his wife Edythe Vincent. With their dreams and drive, the Picciones made beautiful and fashionable wedding gowns available to all sorts of brides today.

Their story starts simply enough. Dissatisfied with the selection of affordable bridal gowns, Alfred and his wife Edythe began wholesaling bridal gowns in an attempt to provide inexpensive dresses that were affordable for the average bride. They opened their first shop on South Street in Philadelphia, PA in the early 1930s. Edythe began designing gowns in 1935 because the quality of the gowns they were selling didn’t measure up to the couple’s standards. However, custom gowns were often expensive, and most women could not afford them. Much like her husband, Edythe was talented and driven. Together they started creating their own line, choosing quality fabrics while still maintaining affordability and creating a mass production bridal gown manufacturing business in the process.

Their gowns were made out of quality material, and were offered in a wide range of sizes and styles (which they still are today). The dresses were made exquisite by adding beading, embroideries and embellishments. The Picciones entrepreneurial spirit brought them wide recognition when they were chosen to provide the wedding dress for a very young Elizabeth Taylor in the movie “Father of the Bride.” They both worked together to come up with clever giveaway campaigns that would continue to keep their burgeoning name in the spot light, although Alfred said his wife deserved the credit for the publicity campaigns.

In the 1960s, the couple’s children Vincent and Michele Piccione took over designing the gowns, adding more embellishments and intricate details to the gowns and offering more color choices to brides other than the standard ivory and white. The torch was officially passed off to Vincent and Michele in 1984, with Vincent as CEO and Michele as CCO. Since 1999, the head designer has been Michael Shettel. Shettel has introduced to the Alfred Angelo line the Dream Color collection, which allows a bride to choose between 55 different colors to add to a panel train, trim on a neckline, or sash to customize her gown to the color scheme for her wedding. In 2010, Alfred Angelo began collaboration with Disney to create princess-inspired wedding dresses based on the popular Disney princesses such as Snow White, Cinderella, and the Little Mermaid.

Through them, the company has achieved worldwide recognition. No longer solely focusing on bridal, they now design for bridesmaids, pageants, and prom. Alfred Angelo gowns are designed to make a woman feel beautiful for her most important day, whatever that day may be.

Amsale Aberra started her eponymous line with the idea of classic, refined beauty and even in ages and times of glamorous excess and abandon she bravely endures knowing that her dresses are the ones that will be around for generations to come. For Aberra it is a risk that has paid off time and time again but this year’s bridal spring fashion shows found other designers going hard on the themes of femininity and sexiness. The catwalks were filled with power walking models in dresses with flirtatious cutouts and sheer fabrics. The suspense was building over what Aberra would reveal as hemlines got shorter and necklines plunged deeper on neighboring runways but she resisted the pressure once more, as she always may, and hopefully this collection will stand as a testament to her principles.

There’s something about the Amsale Spring 2014 collection that just says to us: Princess Kate. Not in the showy, delicate, McQueen that she was married in but maybe the dress the English royal would have chosen had she not a grand ceremony and all the eyes of the world. The dresses are satin finished with much attention paid to shape and structure and like the Princess’s signature style each dress is girly but without being juvenile. Modesty would not be an issue with these gowns and with their tank styles or strap additions they keep things demure but also womanly. Most necklines are scoop, bateau or if there is the occasional sweetheart or v-neck it is offset by thick straps or much structure and support. While that can sound unappealing, Amsale pulls off the gesture with grace so the dresses do not look frumpy but rather coy instead.

The details to pay attention to in this collection are not in excessive beadwork or showy embroidery but rather in the luxurious fabrics and expert cuts. Most dresses will flatter an hourglass figure as they subtly cinch at the waist, follow the curve of the hip and flare slightly just above the knee. It feels like the most natural progression for any article of clothing and the tiniest of accents, such as a sash or a bow, is just the icing on this perfectly made cake. Some of the standouts of the collection are the ones who definitely play into this image of the grown-up girl but also do have some element of modernity to them. The addition of a shimmery skirt or sheer panel makes many of these dresses fashion forward but eternally timeless–and that’s a combination only Amsale can achieve.

Amsale Aberra, the Ethiopian born fashion designer behind the bridal line named after herself, is as beautiful as her gowns. She is a couture bridal wear and evening wear designer meaning her gowns can be seen everywhere from on royalty around the world to on the red carpet at the Country Music Awards. She is as versatile as her creations but she has a few guiding principles that she has always stuck to and will always set her designs apart from the rest.

Perhaps the best way to start telling Aberra’s story is to begin where she did: in New York. As is the case with many enlightened visionaries Aberra was more than disappointed by the choices available to her for her own wedding gown. She was looking for something simple, timeless and elegant which won’t be a surprise to any bride who has been wowed by an Amsale gown. She found that most of the gowns she saw were over adorned or overwrought. She knew the best fashionistas would not let themselves be worn by the gown and so she turned her tiny New York City loft into an atelier and began to churn out the elegant dresses that she has since become known for. Aberra knew then the importance of having a bride that would love her wedding dress for years to come and since then she has fused couture craftsmanship with refined archetypal silhouettes to create a bridal line that is the envy of every new york city bride and beyond. Together with Neil Brown, Aberra has taken those bridal gowns one step further by founding the Amsale group. After having worked on wedding gowns for many years she found that her tastes were not exactly changing as much as she was itching to experiment. In order to make those dreams a reality, three independent and exclusive bridal lines were launched under the heading of the Amsale group that are as different from each other as they are similar in their exceptional quality. While many brides are familiar with Christos and Kenneth Pool they might not know that both of these luxurious bridal lines can also boast of having the much sought after Aberra touch. This group also includes a bridesmaids collection which has the unique feature of allowing the bride or bridesmaid to select the fabric or texture of a gown to create one of a kind luxury bridesmaids dresses.

With so many options and such a rich history it’s hard to find a reason to leave the Amsale group out of your wedding planning!

Awesome Dress Designs 2014 Patterns indian Pakistani Online Wedding Games Software Neck